Click above for high-res gallery of the Post-It Note Jaguar
You no doubt remember the infamous Post-It Note Jaguar. The practical joke played on an unsuspecting coworker turned into an internet sensation thanks to the photographic skills of Scott Ableman who published images of the stunt on Flickr under a Creative Commons license. 3M, the maker of Post-It Notes, wanted to cash in on the popularity of the Post-It Note Jaguar, and so contacted Ableman to use his pics. After a bit of negotiation, Ableman came down to the price of $2,000 for the use of his images on in-store displays for six months. Anyone who deals with professional photographers knows that two grand is a steal for a national campaign, but 3M didn't bite and instead told Ableman they could recreate the pics for around $1,000 and wouldn't use his originals unless he lowered his price to match. Ableman didn't, and 3M went ahead without him to produce the above in-store display that has been seen in stores this summer.
The 3M promotion is part of the Million Uses and Counting Contest, plastering someone's car with the adhesive paper scraps being one such use. The company even made a YouTube video of how to Post-It a car, and the scene they recreated is eerily similar to the one Ableman originally photographed, except that it rings completely hollow. The original was a practical joke we watched unfold through Ableman's pics, while 3M wants us to find a million uses for wasting its product so we can buy more. The marketing folks at 3M clearly don't get the whole social media thing, otherwise they wouldn't have haggled with Ableman over just $1,000 and then proceeded to profit off his efforts. Not cool 3M, not cool. Thanks for the tip, Melanie!
Norris Cadiere and his family were among the thousands who evacuated their New Orleans-area homes ahead of Hurricane Gustav last week. The Cadieres, who waited out the storm in Georgia, decided to stop at the Hollywood Casino in Bay St. Louis, MS on the way back to their home in Marrero, which is around 10 miles outside New Orleans. Norris was playing the maximum bet on one of the casino's nickel slots when he got lucky, and the slot machine started going berserk. Cadiere thought he had won himself a thousand bucks or so, but he soon learned that, in fact, he had won a $30,000 2008 Mustang convertible (we're assuming it's a GT, given that price). All too often, violent storms like this result in a loss of some kind for those affected by them. In the Cadieres' case, not only did they wind up with a brand new car, but their house escaped the storm unscathed as well. Little did they know that when they took their unplanned (and almost certainly unwanted) road trip last week, Lady Luck would be riding shotgun the whole time.
Vandals who mess with other people's cars are scum -- bottom-feeders who are beneath contempt. It doesn't matter what the vehicle being damaged is. Cars are a major purchase, there's often an emotional connection to them, and most importantly, they generally represent the owner's primary source of mobility -- getting him or her to work, to the store, to pick up the kids, and so on.
SUV owners know the deal, and it sucks. Stories of drivers (and dealers) finding trucks partially or completely trashed in the name of saving Mother Earth are nothing new, and now it seems that Prius owners are getting their own taste of this nonsense. Inside Line reports that a recent Los Angeles case in which one of the Toyotas was burned to the ground has been determined to be the result of arson. In Petaluma, CA, meanwhile, seven Priuses were vandalized over a two-week period in April. One poor woman had her car attacked twice, and then when it was in for repairs, the Prius rental she had also got worked over. The conventional wisdom suggests that the Prius is a juicy target because it's a poster child for the environmental movement. And seriously, is this at all surprising? Some sort of anti-eco blowback like this was probably inevitable. People get fed up, so just as the HUMMER and other SUVs are targeted by greens looking to send a message, it was only a matter of time before the anti-HUMMER started getting the same kind of attention from the other direction.
What's it all prove? Nothing, except that asshats are readily found on both sides of every issue. If you don't like a particular car or truck, feel free to talk as much trash as you want (it's practically a sport in the comments section around here). Think the HUMMER represents some sort of rolling apocalypse? Fine. Ditto if you feel that the Prius is nothing but a snob capsule for tree huggers. Just don't turn those thoughts in to actions, because when you willfully screw with another person's car or truck, you're just another stupid criminal, and whatever message you think you're advancing just falls on deaf (and angry) ears.
Lexus has some changes in store for most of its model lineup in 2009, though there doesn't appear to be anything in store for enthusiast drivers to rejoice over. Also cause for jeers instead of cheers: price increases from .8 to 1.1 percent, depending on model. The IS 250 and 350 do get revised suspension and steering tuning to go with exterior styling tweaks and the revised interior carries a new center cluster and an off switch for the VDIM stability control. The IS F über-IS also gets a new interior rendered in terra cotta and black that's termed "sporty."
The only news in the GS department is a 40% increase in trunk space for the GS 450h hybrid, which sounds fantastic but only amounts to 10.6 total cubic feet. The big LS sedans stay largely the same, though some new variants join the party. AWD versions of the LS 460 and LS 460 L tuck a Torsen differential onto the transmission's output shaft, which then marshalls torque between front and rear axles. Slick. The AWD LSes come standard with air suspension, variable-ratio steering, and adaptive suspension. Hit the jump for the full press release with detailed pricing info.
Hey kids, don't forget: the new, not-at-all-improved Knight Rider becomes a weekly series on Wednesday, September 24th. As was the case during the pilot that aired back in February, I'll be on my couch with my laptop, liveblogging the proceedings and adding much-needed "perspective" each week, right until the show's cancellation. Maybe you couldn't care less about the liveblog, though. Or maybe you're just a glutton for punishment. If that's the case, you're in luck -- the Peacock is posting the season premiere online at NBC.com and Hulu.com on September 17, a week before the network broadcast. I'm gonna pass on the sneak peek, because I don't want want to taint my initial reaction to KITT's new Attack Mode (above). That, I'm saving for you guys. Mark your calendars. In the meantime, I'll watch this again instead.
First art imitates life and now video games do the same, with Sony Computer Entertainment Europe and Nissan having joined forces to create the GT Academy. Over the course of eight months, the academy culled a group of wannabe racers from a field of entrants who posted the best lap times in GT5 Prologue. Then, for five days at Silverstone, the finalists competed in the game and on the actual track, watched by ex-F1 racer Johnny Herbert and a panel of five judges.
The two winners were just announced, and Top Gun status went to Lars Schlomer and Luis Ordonez. Schlomer is a taxi driver in Bonn, Germany; Ordonez is an MBA student from Spain. Now that they've won, they'll be thrown into boot camp for four months to learn to how to race for real silver: in four months, they'll have to earn their racing licenses and get ready to drive a factory-backed Nissan 350Z in the 24 Hours of Dubai this coming January.The rest of us will have to be content with GT5 Prologue for now...
Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not surprising that companies outside the industry might try it, too. Electronic Arts gave it a go recently to promote its new Mercenaries 2 video game in the UK by taking over a gas station in North London and giving away £20,000 ($35,000) worth of free gas. The free fuel was pumped by actors wearing military garb (with bandoliers!) in £40 increments to any who drove up. While those receiving the priceless petrol were thrilled, area residents and motorists just trying to drive by called the PR stunt "irresponsible and dangerous". Locals had their driveways blocked for hours and were forced to listen to a symphony of horns from exasperated drivers trying to negotiate the giant queue of cars. Beginning at 6:30 in the morning, the promo was supposed to go on until all £20,000 worth of gas had been pumped, but authorities shut it down just four hours later. While EA may have peeved the locals, news of its blunder has spread across the web like wildfire and given Mercs 2 more free exposure than it would've gotten otherwise.
The coding wizards at 3rd Dimension, Inc. have released an iPhone app that provides a live video stream of traffic in selected areas, allowing commuters to view conditions before they make the trek to and from work.
Currently, the application is only available for Detroit, Harford, Houston, Indianapolis, Kansas City, Knoxville, LA, New York and Washington D.C., but more cities will be added in the future.
The application is a free download through the iTunes store (search for "traffic" and you'll see the available cities), and after checking out the New York feeds, we're astounded at how many traffic cameras are available in the Big Apple.
What if in an alternate universe Bugatti says, "We're not going out of business, we're doing a new model in the same market as the Veyron," but it doesn't know what that model will be? There's another luxury car company in the family called Porsche that's looking to get into the 4-door game. So Bugatti says, "Hey, we did this design study of a 4-door wagon-y thing a while back, have a look," and Porsche takes a peek and says, "Hey, maybe we can work with this," and then Bugatti says, "If it all works out, maybe, you know, since you own us now we can share things and stuff and stop losing so much money on each car," and Porsche says, "Be quiet, we're working..." and, well, you get the picture.
There's no reason to think Porsche had the EB112 concept in mind when it penned the Panamera. But if Porsche did happen to be inspired by Bugatti's long gone concept, it would provide some sort of rationale for why the Panamera looks like it does. And that would be a start, no? For more of your own comparisons, EB112 vs Panamera. Thanks for the tip, Mike S.!
The Peninsula Hotel in Hong Kong bought 13 Rolls-Royce Phantoms for shuttling guests around the city. The Peninsula Hotel in Tokyo has purchased just one car, and will leave the guest to drive himself. That car is an R8, finished in the hotel's trademark Brewster Green, with a gold Peninsula logo outside, and cognac leather inside. To avail yourself of it -- once you've gotten to Tokyo -- you'll need to book the Peninsula Suite, which goes for the ho-hum figure of ¥850,000 per night. That $8,000 U.S. every day to burble at single-digit speeds in Tokyo traffic, although you are allowed to take it outside of Tokyo. Come to think of it, the speeds probably don't matter -- if you have that kind of money, there's a good chance you've got an R8 or better in your own garage already...